Existence of Millenial Attitude in Using social media As Small Medium Micro Business Development (Study on Millenials)

Rizkyta Reza Prasetyo, A.A. Ngr.Oka Suryadinatha G, A.A.Istri Agung Maheswari


Currently in Indonesia not a few millennials have used social media as a bridge to start entrepreneurship. Those who have used social media properly will definitely see the opportunities they can get. The purpose of this study was to determine the role of social media, especially Instagram, to help develop an olshop business such as bajukenang.id. In this study using qualitative and quantitative data types, using data collection techniques through the process of interviewing, observation, and documentation. The results of this study are based on data analysis, it can be concluded that Bajukenang.id can apply social media properly and correctly, and social media is able to help develop a business.


millennials; social media instagram; UMKM

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DOI: https://doi.org/10.33258/birci.v5i3.6635

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