Analysis of User Satisfaction Website SMA 1 Negeri Kayuagung Using UTAUT 2 Method
Abstract
1 Kayuagung Public Senior High School is one of the senior secondary education institutions in the Ogan Komering Ilir (OKI) district that uses the website as access for information to the public and students. This study aims to determine the level of satisfaction of website users of 1 Kayuagung Public Senior High School on the quality of website services at this time. The researcher uses the UTAUT 2 method which contains 9 variables, namely: 1. Performance Expectancy (PE), 2. Effort Expectancy (EE), 3. Social Influence (SI), 4. Facilitating Condition (FC), 5. Hedonic Motivation (HM), 6. Price Value (PV), 7. Habit (HT), 8. Behavioral Intention (BI), 9. Use Behavioral (UB). Data analysis used Validity test, Reliability test, Classical Assumption test, F-Test, and T-Test. Data processing software used Microsoft Excel 2010, SPSS Version 25. The results of this study showed Performance Expectancy: 1.142 moderate level, EffortExpectancy: 1,270 moderate level, Social Influence: 959 moderate level, Facilitating Condition: 4.02 good level, Hedonic Motivation: 1,011 medium level, Price Value: 988 medium level, Habit: 502 good level, Behavioral Intention: 904 medium level, Behavioral Use: 1,033 medium level
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DOI: https://doi.org/10.33258/birci.v5i3.6421
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