The Influence of Entrepreneurial Behavior and Physical Facilities on Business Success Moderated by Customer Satisfaction at Warung Gak Enak Srengseng, West Jakarta

Diansyah Diansyah, Johanes Hendra Batubara

Abstract


This research is the effect of entrepreneurial behavior and physical facilities on business success moderated by customer satisfaction at the Warung Gak Enak coffee shop. This research was carried out in several stages, namely the first taken from the bibliography, statistics and collecting the object being researched. Second, to test the feasibility of data and data collection. The third hypothesis testing using SEM PLS. The results of this study are entrepreneurial behavior has a significant effect on business success, physical facilities have a significant effect on business success, customer satisfaction has no significant effect on business success, moderation of customer satisfaction weakens the influence of business behavior on business success and moderation of customer satisfaction can weaken the effect of physical advice on success efforts


Keywords


business success; customer satisfaction; business behavior; physical facilities

Full Text:

PDF

References


Af’idah, Yu’alif. (2015).“Perilaku Kewirausahaan Terhadap Peningkatan Kesejahteraan Pedagang Kecil Di Taman Hiburan Pantai Kenjeran Surabaya” (Universitas Islam Negeri Sunan Ampel Surabaya).

Annur, Cindy Mutia. (2021). Pemasaran Jadi Kendala Terbesar Bagi Pelaku Usaha di Masa Pandemi (Jakarta)

Budiarti, Isniar. (2017). “Pengaruh Kepemimpinan dan Kemampuan Karyawan Terhadap Keberhasilan Usaha pada Distributor Susu CV. UMSKEY,” Universitas Komputer Indonesia.

Fatihudin, Didin dan Anang Firmansyah. (2019). Pemasaran Jasa (Strategi, Mengukur Kepuasan dan Loyalitas Pelanggan) (Yogyakarta: Deepublish)

Harian, Tim Editor Kabar. (2021). “Apa Saja Faktor - Faktor Tentang Keberhasilan Usaha,” https://kumparan.com/ (Jakarta), hal. 1

Kotler, dan Philip dan Gary Amstrong. (2018). Principles of Marketing, Edisi 15 G (Pearson)

Niati, D. R., Siregar, Z. M. E., & Prayoga, Y. (2021). The Effect of Training on Work Performance and Career Development: The Role of Motivation as Intervening Variable. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(2), 2385–2393. https://doi.org/10.33258/birci.v4i2.1940

Ramdhan, Kuswendi. (2020). “Pengaruh Baruan Promosi Dan Physical Evidence Terhadap Kepuasan Penumpang Pada BUS Executive Primajasa Rute Bandung-Jakarta,” Perpustakaan Fakultas Ekonomi dan Bisnis Unpas.

Shah, M. M., et al. (2020). The Development Impact of PT. Medco E & P Malaka on Economic Aspects in East Aceh Regency. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Volume 3, No 1, Page: 276-286.

Tjiptono, Fandy. (2017). Manajemen Pemasaran Jasa (Jakarta: PT. Indeks Kelompok Gramedia)

Werdhiastutie, A. et al. (2020). Achievement Motivation as Antecedents of Quality Improvement of Organizational Human Resources. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Volume 3, No 2, Page: 747-752.

Widyaiswara, “Entrepreneurship, Mental Yang Penting Dipupuk Generasi Muda,” bdiyogyakarta.kemenperin.go.id/ (Yogyakarta, 2022), hal. 1




DOI: https://doi.org/10.33258/birci.v5i2.5566

Article Metrics

Abstract view : 36 times
PDF - 16 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.