Effect of Service Quality on Decision to Choose a School with Fanaticism and Character Building as Moderating Variable (Case Study at Yadika Bangil Vocational High School)

Fahmi Abdullah

Abstract


This study aims to analyze effect of service quality on decision to choose a school with fanaticism and character building as moderating variable in case study at Yadika Bangil Vocational High School. The population are 61 parents of class X students of Yadika Bangil Vocational High School. The sampling method use probability sampling and a sample of 53 respondents is obtain from the parents of class X students of Yadika Bangil Vocational High School. Methods of data analysis using regression analysis. The results of this study indicate that service quality has a positive and significant effect on decision to choose a school at Yadika Bangil Vocational High School. Fanaticism cannot moderate effect of service quality on decision to choose a school at Yadika Bangil Vocational High School. Character building cannot moderate effect of service quality on decision to choose a school at Yadika Bangil Vocational High School.


Keywords


service quality; decision to choose; school; fanaticism; character building

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DOI: https://doi.org/10.33258/birci.v5i2.5130

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.