The Effect of Entrepreneurial Orientation, Market Orientation and Project Manajement Perspectives on Competitive Adventage in Order to Improve Business Performance (The Study on Property Companies in Pati)

Momahad Wahyudi Putra, Susilo Toto Raharjo

Abstract


The purpose of this study is to examine and analyze the effect of entrepreneurial orientation, market orientation and project management perspective on competitive advantage and property business performance in Pati Regency. This research is a regression and quantitative research. This research was conducted at the end of 2021 on property companies in Pati Regency with a total of 50 property companies. Data collection using a closed questionnaire, and data analysis using analysis technique partial least squares (PLS). The results showed that entrepreneurial orientation, market orientation, management perspective had a positive effect on competitive advantage. Entrepreneurial orientation, market orientation, management perspective and competitive advantage have a positive effect on business performance. The conclusion is that entrepreneurial orientation, market orientation, management perspective play an important role in competitive advantage and property business performance in Pati district.


Keywords


Entrepreneurial orientation; market orientation; project management perspective; the competitive advantage; business performance

Full Text:

PDF

References


Achyari, Agus. (2000). “Perencanaan Sistem Produksi.” Edisi Kedua. Yogyakarta: BPFE.

Amirullah. (2005).”Pengantar Bisnis.” Yogyakarta: Graha ilmu.

Arikunto. (2006). “Pengaruh kualitas pelayanan dan promosi terhadap keputusan dalam menabung dengan metode Analisis Regresi Linier Berganda.” Dasar-dasar Evaluasi Pendidikan. Jakarta: Bumi Aksara.

Azwar, Saifuddin. (2001). “Metode Penelitian.” Yogyakarta: Pustaka Pelajar.

Basu, Swastha dan Irawan. (2003). “Manajemen Pemasaran Modern.” Penerbit Lembaga Manajemen Perusahaan. Yogyakarta: YKPN.

Gaspersz, Vincent. (2003) “Metode Analisis Untuk Peningkatan Kualitas.” Jakarta: Gramedia Pustaka Utama.

Ghozali. Imam. (2005). “Structural Equation Modeling.” Semarang: Universitas Diponegoro.

Hartini. (2012). “Peran inovasi: pengembangan kualitas produk dan kinerja bisnis.” Jurnal Manajemen dan Kewirausahaan.

Jimmy, Sadli. (2001). “Manajemen Sumber Daya Manusia.” Jakarta: Salemba Empat.

Kotler, Philip dan Susanto. (2001).”Manajemen pemasaran di Indonesia.” Jakarta: Salemba Empat.

Kotler, Philip. (2010). “Manajemen Pemasaran.” Jakarta: Prenhallinho.

Mangkunegara, Anwar Prabu. (2004). “Manajemen Sumber Daya Manusia Perusahaan.” Bandung: Rosda Karya.

Nasution, S. (2001). “Metode Research.” Jakarta: Bumi Aksara.

Nawawi, Hadari. (2006). “Manajemen Sumber Daya Manusia untuk Bisnis Yang Kompetitif.” Yogyakarta: Gajah Mada University Press.

Shah, M. et al. (2020). The Development Impact of PT. Medco E & P Malaka on Economic Aspects in East Aceh Regency. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). P. 276-286.

Singarimbun, Masri dan Sofian Effendi. (2009). “Metode Penelitian Survei.” Jakarta: LP3ES.

Sugiyono. (2007). “Statistika Untuk Penelitian.” Bandung: CV Alfa Beta.

Sugiyono. (2010). “Metode penelitian kuantitatif kualitatif dan R&D.” Bandung: Alfabeta.




DOI: https://doi.org/10.33258/birci.v4i4.3535

Article Metrics

Abstract view : 45 times
PDF - 20 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.