Business Development Strategy of Salt Diversification Product in Cirebon Regency

Sugiarto Sugiarto, Abdul Kohar Mudzakir, Suryanti Suryanti

Abstract


CV Rama Shinta as a producer of salts diversified products for beauty and health requires a business development strategy design to increase the company so that it can contribute larger to solve the problem of salt prices faced by the coastal community. The purpose of this study was to (1) determine the recommendation of business development strategy for salt product diversification at CV Rama Shinta, (2) determine the priority business development strategy for salt product diversification at CV Rama Shinta, and (3) determine the implementation method of the product diversification business development strategy at CV Rama Shinta with strategic architecture. The method used in this research is identifying internal and external factors of the company to formulate strategic recommendations using IFE and EFE matrix analysis, IE matrix, SWOT matrix, QSPM and strategic architecture. The result of SWOT matrix and QSPM analysis showed that there’s 12 strategics recommendations with strategic priorities are to maximizing promotions activities. The strategic architecture mapping recommends three stages of implementation, which is the short term, medium term, and long-term strategic implementation.


Keywords


salt; diversification; value added; SWOT; strategic architecture

Full Text:

PDF

References


Asmuni, et al. (2020). Implementation of the principle of sale and purchase transactions through MLM in Brand Branch (BC) PT. Herba Penawar Alwahida Indonesia (HPAI) Tanjungbalai. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Volume 3, No. 4, Page: 3376-3385

Badan, Statistik Pusat. 2020. Kebutuhan garam nasional. Indonesia.

David, Fred R. 2009. Jakarta: Salemba Empat Manajemen strategis konsep. Jakarta: Salemba Empat.

Kementrian Kelautan dan Perikanan. 2015. Data Kebutuhan Garam Nasional. Jakarta.

Marlizar, et al. (2020). The Role of Market Orientation and Creativity in Affecting the Marketing Performance of Market Traders in Aceh Market Banda Aceh City. Budapest International Research and Critics Institute-Journal (BIRCI-Journal).P. 1114-1127

Mustofa, Arif. 2016. “Strategi pengembangan usaha garam rakyat di kecamatan kedung kabupaten jepara.” Jurnal Disprotek 7(2): 22–29.

Purbani, Dini. 2015. Proses Pembentukan Kristalisasi Garam, Pusat Riset Wilayah Laut dan Sumberdaya Nonhayati. Jakarta: Badan Riset Kelautan dan Perikanan, Departemen Kelautan dan Perikanan. http ….

Romdonny, J., Rosmadi, M. L. N. (2019). Factors Affecting Customer Loyalty in Products. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Volume 2, No 1, Page: 337-343

Setiawati, Indah. 2020. “Strategi Pengembangan Usaha Garam Rebus di Kabupaten Brebes.” KOLANO: Journal of Multi-Disciplinary Sciences 1(1): 104–11.

Setyowati, Nuning, Wiwit Rahayu, dan Dwi Ishartani. 2016. “Development of Tuna Processed Business in Pacitan District, Indonesia.” In Aquatic Procedia, The Author(s), 160–65. http://dx.doi.org/10.1016/j.aqpro.2016.07.022.

Sinaga, Opattriani, Made Antara, dan Ratna Komala Dewi. 2020. “Strategi Pengembangan Usaha Garam Rakyat di Desa Kusamba, Kecamatan Dawan, Kabupaten Klungkung.” Agrisocionomics: Jurnal Sosial Ekonomi Pertanian 4(1): 96–110.

Wati, Yulia Mustika, Arief Daryanto, dan Iwan Setiawan. 2018. “Pengembangan Strategi Bersaing PT. Garam (Persero) Dalam Tataniaga Garam Indonesia.” Jurnal Kesejahteraan Sosial 2(01): 21–27.

Yoshida, Diah Tuhfat. 2006. Arsitektur Strategik: Sebuah Solusi Meraih Kemenangan dalam Dunia yang Senantiasa Berubah. Jakarta: Elex Media Komputindo.




DOI: https://doi.org/10.33258/birci.v4i4.3462

Article Metrics

Abstract view : 88 times
PDF - 34 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.